When we look back in last Six to seven decades of pharma sales and marketing practices, I found that many of them has not changed. There have been significant changes in last six decades in market dynamics, competitions, government regulations and technological advancement, but still, we are continuing many of the practices and tactics from the decade of 1960s. although, looking at current needs we need to move from them. However, these practices have become more of customs or traditions in pharma sales and marketing.
This background gives the idea of sharing some of such practices, which are now hurting us and we need to re-look at them or leave them. In this book, we have shared such 35 Traditions of Pharma Sales& Marketing, which need to be re-looked or updated as per current needs. I hope more and more pharma sales and marketing professionals read this book and make it a point to update some of their practices, which are in line with current market needs which obviously benefit them and companies they work for. This book is equally useful to senior pharma sales and marketing professionals, who can re-think on these age-old practice and plan for changing them.