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RED OCEAN STRATEGY

500

SKU: 9789391537692, HSSN: 4901 Categories: , ,

Description

The book illustrates literature about red ocean strategies – those strategies which are meant to get ahead the competition in the areas of business when there is too much competition faced by the companies into five categories; the strategic management way, marketing mix P’s way, entrepreneurial way, traditional business communities way and good strategies. It also lays down ten simple rules of red ocean strategy found to be common in these strategies.

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