Marketing Management By Dr. Sunil Mishra, Dr. Bhuvanesh Kumar Sharma, Dr. Omvir Gautam, Dr. Vinay B. Nandre, and Dr. Vimal Bhatt

399

SKU: 49011010, CFOX1736 Categories: ,

Description

Marketing is evolving all the time, and for students to stay competitive, they need a textbook that represents the best of today’s marketing theory and techniques. Marketing Management is the gold standard in existing marketing literature because its content and structure are always updated with the most recent advancements in marketing theory and practice.

Students at both the undergraduate and graduate levels of marketing studies and professionals in the field are the intended audience for this book. The writers’ primary goal was to present a complete picture of all facets of marketing in the actual world. The book talks about holistic marketing and how different parts of marketing depend on each other. It discusses competitive dynamics, entering into markets, communicating value, determining product strategy, and creating customer value and relationships, among other things.

Additional information

Weight 0.300 kg

CLEVER FOX PUBLISHING

Chennai Office

Tharamani, Chennai, Tamil Nadu 600113 +91 73489 32775 publish@cleverfoxpublishing.com

Bangalore Branch

Clever Fox Publishing, Thecospace, MSA Plaza, #102/A, 100 Feet Ring Rd, J. P. Nagar, Bengaluru, Karnataka 560078
Free shipping
for orders over 500
Enquiry Form
close slider

Contact us

Schedule your free consultation today!