Theories of design have been explained and illustrated since ages. This book speaks about the unspoken experiences. Design is for mapping an experience, with the end product which could solve the issue under consideration.
The young generation is satisfied with what looks better. The effort here is to take an extra step to explore what feels good at the same time making it look good. The product that looks good aesthetically, is a culmination of numerous small factors constructing the ambience at the micro level not seen by the eyes.
The unseen faculties discussed in detail in this book that are aesthetic to the eyes, while triggering the emotions they give birth to.