Description

This book is based on Madurai Kamaraj University subject related book. It is only related to MKU syllabus.
The main objective of the book “ENTREPRENEURSHIP” is to serve as an invaluable guide to all those who want to enter into the entrepreneurial arena. It is also designed as a textbook to all those who pursue higher education with a course on ‘Entrepreneurship Development.’

The salient features of this book are:

• Presentation of various aspects of entrepreneurship in a simple language and lucid style.
• Logical arrangement of chapters in an adequate manner.
• Exhaustive coverage of project report and its appraisal comprehensively and critically.
• Critical analysis of problems faced by small-scale as well as women entrepreneurs.
• Provision of concise information on technical know-how to start a new enterprise.
• Inclusion of both objective and descriptive type questions at the end of each chapter.