Self-publishing is the process of publishing a book without the involvement of a publishing company. As a result, the author is in complete control starting from the writing, editing, layout, cover design, printing and promotion up until the sales. While the control and flexibility in each stage are beneficial, there are too many responsibilities for the author to handle alone. Promotion, especially, becomes an arduous task because the author is not being backed up by a publishing house and the contacts and platforms they have.
The current era is one where digital media is thriving and if one makes the right usage of this medium, then they are sure to have optimum results. Hence, the author must set up a website, social media accounts and a newsletter list. The author platform should establish a brand for the author and provide valuable content for the audience such as blog posts, excerpts, etc.
We need to note the importance of social media platforms. It is a powerful tool to engage with the audience and run promotions. Moreover, it can be used as a platform to share important news about the books or share news regarding launches, contests or giveaways. Websites can be built using easy-to-use software and applications such as Wix, Blogspot or WordPress. While it is beneficial to keep the audience and probable buyers engaged, it is equally important to continuously maintain it. Consistency is key.
Promotion is not about doing things singlehandedly. In fact, socialising can help get the word about your book out there. And this is where book signing events, book clubs or even participating in book fairs can help.
Music streaming platforms such as Spotify also have the facility to stream podcasts. Authors can choose to reach out to podcast hosts and offer to be guests on the show. This gives space for both a formal and informal discussion on your release and a personal touch would entice the audience to buy your works. Podcasts have become extremely popular in the past few years and are sure to create some talk about your book.
Much like movie trailers, book trailers are an effective marketing strategy. Many people are inclined to audio-visual methods and hence creating a simple trailer and sharing it on social media platforms will appeal to a wide audience. It is not necessary to create a complicated video. A simple script with matching visuals and music according to the aesthetics of your book can go a long way. A trailer should be long enough to portray the essence of your book but short enough to retain the audience’s attention. Hence, it can be anywhere between 30 seconds to 90 seconds depending on the content.
Self-publishing can be a viable option but it also calls for the author to take up the responsibility in each stage of publishing. Conclusively, the promotion and marketing of the book demand time and effort equal to that put in during the production stages, if not more. This is so because if a product is not promoted properly, the sales are less and the effort and money put into creating the book go a waste. Hence, by implementing the strategies that best suit the book, the author can climb the ladder of success.